Keep It Simple In Your Home Business
by Internet Infopreneur on December 4, 2009
in Home Business
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A common mistake is to assume that something that is extremely simple cannot be effective. Nothing could be further from the truth. In fact, it is often the simple things that work well in an online home business.
Often it is the business owner’s tendency to over-complicate matters that creates unnecessary twists and extraneous turns in what should otherwise be a straightforward set of processes.
Have Clear Goals
For each step you set up in your home business, ask yourself why it exists. What does the step expect to achieve? Is this the best way to do it? Can other alternatives work well? With clearly defined goals for each step, you’ll do away with most excesses.
Think In Systems
Break down each step into component parts. Then arrange the components into the most efficient sequence, so that each one leads naturally to the next.
For example, your opt-in system may work like this:
- visitor arrives at landing page
- sales copy convinces them to opt-in
- subscriber is redirected to a confirmation page
- new subscriber is presented with an offer
- payment is processed
- buyer is redirected to the download page
- customer is invited to join affiliate program
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All of this can be set up to seamlessly guide a visitor to become a subscriber, then buyer, and then an affiliate.
Integrate All Steps
By carefully considering the different pathways a prospect will take through your home business website, you can design your entire site to be user-friendly and optimized to get the most from all visitors.
The more efficient your design, the easier prospects will find navigating around it, and the more enjoyable the experience. This in turn leads to higher sales and increased referrals.
Make It Scalable
Simple does not necessarily mean limited in size. By intelligent planning and design, you can have your home business scale in size as it grows, without needing to completely revamp the structure or make expensive upgrades or changes to scripts and software that powers it.
So keep your business simple and sweet. It will be easier to manage, faster to scale when the time comes, and more efficient to run – a factor that’s important especially if you intend selling it in the future.
Make sure you don’t miss the other articles in this series called “If I Had To Start Again” and shares valuable lessons from my 15 years of building a home business on the Internet. Register for the notification email list – click here.
Get Your Copy of "Think, Write & RETIRE" Now! - click here
"Think, Write & RETIRE!", a popular coaching program by Dr.Mani, has helped hundreds of Internet infopreneurs turn words into massive wealth - easily. It is available as a print book from www.ThinkWriteRetire.com
Dr.Mani is a pediatric heart surgeon, and an experienced infopreneur who creates and sells infoproducts to help fund life-saving treatment for children from under-privileged families who have congenital heart defects. To learn more about Dr.Mani's business and non-profit work, you can visit his website at www.DrMani.com
Copyright 2008-2009 Dr.Mani and InfoProfitz Inc.
Create a Frenzy – Keep Your Home Business Affiliate Program Private
by Internet Infopreneur on December 1, 2009
in Home Business
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Affiliate programs, which incentivize partners by sharing revenue from any sales they refer to your home business, are a proven way to grow your client base. But one tweak to the program can turn it into an even more effective marketing tool.
Keep your affiliate program private. By not allowing everyone to join and limiting it to only a certain group, you are creating the perception of value in being your affiliate. And naturally, human nature being what it is, this will make it attractive to more people.
Customers As Affiliates
There is a good reason to limit your affiliate program to only your customers. Because these people already invested money into buying your material, they know the value of what you offer – and will be able to communicate it better in their marketing.
Also, when you offer a financial incentive for any sales they refer, this appears as an opportunity to quickly recoup the expense they incurred in buying your product – which is why you should invite them to join your program soon after they buy.
Tackling Affiliate Apathy
While many affiliates may eagerly sign up for your program, the sad reality is that barely 2% will refer any sales. You’ll have to make an effort to overcome ‘affiliate apathy’.
Offer training to your affiliates on how to promote your products and services. Prepare ready-to-go marketing material that they can use right away. Offer to create customized marketing tools for the high performers. Run contests to challenge them to compete against each other, and give them prizes for performance.
Even with all the drawbacks and hassles of running an affiliate program, the attractiveness of making sales from someone else’s efforts, paying only for performance and not effort, and all the extra visibility your home business will get from your affiliate’s marketing are reason enough to create one for your products.
Make sure you don’t miss the other articles in this series called “If I Had To Start Again” and shares valuable lessons from my 15 years of building a home business on the Internet. Register for the notification email list – click here.
Get Your Copy of "Think, Write & RETIRE" Now! - click here
"Think, Write & RETIRE!", a popular coaching program by Dr.Mani, has helped hundreds of Internet infopreneurs turn words into massive wealth - easily. It is available as a print book from www.ThinkWriteRetire.com
Dr.Mani is a pediatric heart surgeon, and an experienced infopreneur who creates and sells infoproducts to help fund life-saving treatment for children from under-privileged families who have congenital heart defects. To learn more about Dr.Mani's business and non-profit work, you can visit his website at www.DrMani.com
Copyright 2008-2009 Dr.Mani and InfoProfitz Inc.
Intelligently Use Integration Marketing To Grow Home Business Profits
by Internet Infopreneur on November 27, 2009
in Home Business
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