Keep It Simple In Your Home Business

by Internet Infopreneur on December 4, 2009
in Home Business

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A common mistake is to assume that something that is extremely simple cannot be effective. Nothing could be further from the truth. In fact, it is often the simple things that work well in an online home business.

Often it is the business owner’s tendency to over-complicate matters that creates unnecessary twists and extraneous turns in what should otherwise be a straightforward set of processes.

Have Clear Goals

For each step you set up in your home business, ask yourself why it exists. What does the step expect to achieve? Is this the best way to do it? Can other alternatives work well? With clearly defined goals for each step, you’ll do away with most excesses.

Think In Systems

Break down each step into component parts. Then arrange the components into the most efficient sequence, so that each one leads naturally to the next.

For example, your opt-in system may work like this:

visitor arrives at landing page
sales copy convinces them to opt-in
subscriber is redirected to a confirmation page
new subscriber is presented with an offer
payment is processed
buyer is redirected to the download page
customer is invited to join affiliate program

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All of this can be set up to seamlessly guide a visitor to become a subscriber, then buyer, and then an affiliate.

Integrate All Steps

By carefully considering the different pathways a prospect will take through your home business website, you can design your entire site to be user-friendly and optimized to get the most from all visitors.

The more efficient your design, the easier prospects will find navigating around it, and the more enjoyable the experience. This in turn leads to higher sales and increased referrals.

Make It Scalable

Simple does not necessarily mean limited in size. By intelligent planning and design, you can have your home business scale in size as it grows, without needing to completely revamp the structure or make expensive upgrades or changes to scripts and software that powers it.

So keep your business simple and sweet. It will be easier to manage, faster to scale when the time comes, and more efficient to run – a factor that’s important especially if you intend selling it in the future.

Make sure you don’t miss the other articles in this series called “If I Had To Start Again” and shares valuable lessons from my 15 years of building a home business on the Internet. Register for the notification email list – click here.

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Dr.Mani is a pediatric heart surgeon, and an experienced infopreneur who creates and sells infoproducts to help fund life-saving treatment for children from under-privileged families who have congenital heart defects. To learn more about Dr.Mani's business and non-profit work, you can visit his website at www.DrMani.com

Tags: Home Business, simple

Create a Frenzy – Keep Your Home Business Affiliate Program Private

by Internet Infopreneur on December 1, 2009
in Home Business

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Affiliate programs, which incentivize partners by sharing revenue from any sales they refer to your home business, are a proven way to grow your client base. But one tweak to the program can turn it into an even more effective marketing tool.

Keep your affiliate program private. By not allowing everyone to join and limiting it to only a certain group, you are creating the perception of value in being your affiliate. And naturally, human nature being what it is, this will make it attractive to more people.

Customers As Affiliates

There is a good reason to limit your affiliate program to only your customers. Because these people already invested money into buying your material, they know the value of what you offer – and will be able to communicate it better in their marketing.

Also, when you offer a financial incentive for any sales they refer, this appears as an opportunity to quickly recoup the expense they incurred in buying your product – which is why you should invite them to join your program soon after they buy.

Tackling Affiliate Apathy

While many affiliates may eagerly sign up for your program, the sad reality is that barely 2% will refer any sales. You’ll have to make an effort to overcome ‘affiliate apathy’.

Offer training to your affiliates on how to promote your products and services. Prepare ready-to-go marketing material that they can use right away. Offer to create customized marketing tools for the high performers. Run contests to challenge them to compete against each other, and give them prizes for performance.

Even with all the drawbacks and hassles of running an affiliate program, the attractiveness of making sales from someone else’s efforts, paying only for performance and not effort, and all the extra visibility your home business will get from your affiliate’s marketing are reason enough to create one for your products.

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Tags: affiliate program, Home Business

Intelligently Use Integration Marketing To Grow Home Business Profits

by Internet Infopreneur on November 27, 2009
in Home Business

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Marketing involves many different techniques, some of which are effective while others are not. Each one, however, requires that you invest time and money to test out and evaluate. So when you have to choose, pick the ones with the highest likelihood of success.

Integration marketing is one of the few ‘guaranteed’ methods. It often costs little, and the returns are continuous and ongoing. If you had to choose just one system to market your home business, integration marketing would be it.

What Is Integration Marketing?

It is a system that is integrated into someone else’s business in a manner that continuously generates a flow of prospects, subscribers or customers to your own business. The partner whose business you will integrate into is a ‘host’ – and you are the ‘beneficiary’ of the association.

How To Use Integration Marketing?

There are many different approaches, and which ones you select will depend on your resources.

A simple exchange of links back to each others’ websites is a form of integration marketing, where both partners benefit from exposure of their business to the other one’s audience.

Having a powerful endorsement of your business made to the customers or subscribers of your partner’s business is even more effective, because it pre-sells their clients on the value you are providing.

Negotiating Integration Marketing Deals

It can take some effort to put these deals in place, so be prepared to work on it. The first step is to identify prospective partners based on the kind of audience they reach. If it is similar to yours, there’s a good fit.

The next thing to do is prepare a plan that will be beneficial to both sides in the partnership. After all, no business owners will happily refer all their prospects to you without any advantage to themselves!

Once you have a win-win deal to take to your partner, establish contact in a manner that is friendly and convenient to them. Be respectful, offer value and be willing to explain the details. Prepare to modify the plan to suit any requirements of your partner. Take away any perception of risk on their side.

With some experience, you’ll get adept at arranging these deals, and start seeing the results of your efforts. Once you know how profitable integration marketing can be to your home business, you’ll find it more interesting to organize many more of them.

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Tags: Home Business, integration marketing

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